3 Reasons Your Home Might Not Be Selling and What To Do About It

By Shoba Jagernauth

With over 30 years in sales, 15 in banking, and a proven track record in negotiation and transaction management, Shoba Jagernauth offers an unparalleled level of expertise. As a member of Coastal Properties Group International and Forbes Global Properties, she provides clients with exclusive access to a global network of real estate opportunities.

Are you struggling to sell your home in this market? More people need to sell, driving inventory up. So, if you expect your house to fly off the market, you might be in for a rude awakening.

The good news is that you don’t have to settle for a drawn-out home sale. By taking the right steps, you can still receive top dollar and sell quickly in this market. Here are three things you can do if your home isn’t selling:

1. Make sure your price is right. Double-check comparable properties, especially those that have hit the market recently, to see if you need to adjust the price. Your real estate agent can also run a comprehensive market analysis, which will give you a more complete picture of where your home stands in the current market.

2. Address condition and accessibility. The two biggest issues buyers have with homes in this market are condition and accessibility. Right now, buyers want to put as much money down as possible so they can lower their monthly payments. This means they don’t have a ton of money for repairs, so make sure you’ve addressed major issues before getting to negotiations. Next, make sure your house is as available as possible for showings. The more showings you have, the more offers you’ll receive, and the better deal you’ll ultimately get.

3. Reexamine your marketing strategy. Depending on your real estate agent, your marketing strategy might be out of date. We are no longer in the red-hot pandemic market, and you need a more aggressive strategy to be successful. If your agent isn’t doing effective follow-up with buyers, advertising your property online, or guiding you through the market, it might be time to find another Realtor.

If your home is struggling to sell, please call or email me for a copy of my marketing plan. I can also run a comparative analysis on your house to check if it is priced correctly for your market. When you’re ready, give me a call at 727-410-6075 or send an email to shoba@sjipropertygroup.com. I look forward to hearing from you!